Privacy Policy

1. Who We Are

2Analyst provides digital marketing services, including SEO, Facebook/Meta Ads, and Google Ads.

For privacy questions or requests, contact:

  • Email: hello@2analyst.com
  • Phone / WhatsApp: +92 335 377 2424
  • Location: Lahore, Pakistan
  • Business operator: Rafy ur Rahman & Waseem ur Rahman, Township, Lahore

2. Information We Collect

Information Collected Through Website Use

We do not use tools to identify visitors’ IP addresses, locations, operating systems, or device details for visitor profiling.

We collect the information you choose to provide when you submit a form, request an audit, or contact us by email or WhatsApp. This may include your name, contact details, website address, and service requirements.

 

Information collected through website use

Our website and enabled tools may collect technical information such as:

  • IP address and approximate location.
  • Browser, device, and operating system.
  • Pages visited, referral source, and visit times.
  • Actions such as submitting a form or clicking a contact button.
  • Cookie identifiers and advertising click identifiers.

 

3. How We Use Information

We use information to:

  • Respond to enquiries and deliver requested audits.
  • Prepare proposals and agree on project scope.
  • Deliver and support our services.
  • Provide progress updates and completed-work reports.
  • Manage invoices, payments, and refund requests.
  • Maintain website security and prevent misuse.
  • Understand website use and measure advertising performance.
  • Send marketing messages where you have agreed to receive them or where otherwise permitted by law.

Requesting an audit does not automatically subscribe you to promotional messages. You can ask us to stop marketing communications at any time.

4. Google Analytics, Search Console, and Cookies

We use Google Analytics to understand how visitors use our website, including which pages they visit, how they reach the website, and how they interact with it. Depending on its configuration, Google Analytics may use cookies and collect technical information about browsers and devices.

We use Google Search Console to review our website’s performance in Google Search, including search clicks, impressions, search queries, and indexing issues. Search Console does not require us to install visitor-tracking cookies on our website.

We do not use a separate cookie-tracking tool. However, Google Analytics and website features may use cookies depending on their settings.

Where required, we obtain consent before using non-essential analytics cookies. Visitors can also manage cookies through their browser settings.

For more information, visit How Google uses information from sites and apps.

5. Google and Meta Advertising

We use Google and/or Meta advertising tools to promote our services and measure advertising performance.

When remarketing is enabled, third-party vendors, including Google, may show our ads on websites across the internet. These vendors may use cookies or device identifiers to show ads based on your previous visits to our website.

Meta advertising tools may similarly use website activity to measure ads and reach relevant audiences on Meta’s services.

You can manage personalized advertising preferences through:

Turning off personalized advertising does not necessarily stop all advertising.

Learn more about provider data practices:

6. Enhanced Conversions and Customer Audiences

If enhanced conversions or similar measurement features are enabled, we may share information you provide, such as an email address or phone number, with Google or Meta to measure advertising results.

Supported identifiers may be hashed before transmission. Hashing does not make personal information anonymous.

If customer-list audiences are used, we may share eligible contact information with an advertising platform to match existing contacts and show relevant advertising.

We obtain consent for this sharing and use where required. We do not upload client-owned customer lists for 2Analyst’s own advertising.

7. Client Websites and Advertising Accounts

To deliver agreed services, we may access client websites, analytics, search data, advertising accounts, campaign information, and lead or conversion records.

We use this information to perform the agreed work and follow the client’s documented instructions. Access is limited to people who need it for the project.

Where we process personal information on a client’s behalf, the client remains responsible for its own privacy notices, lawful data collection, and required permissions. Our responsibilities are governed by the applicable service agreement and any required data-processing agreement.

8. Who We Share Information With

We share information only where needed with:

  • Authorized team members and service contractors.
  • Hosting, communication, storage, analytics, and payment providers.
  • Google or Meta when the disclosed advertising features are enabled.
  • Professional advisers or authorities where legally required.

We do not sell your contact information to third parties. Service providers must handle information according to their agreed responsibilities and applicable requirements.

9. International Processing

We use services such as Google Docs, Google Sheets, and WhatsApp to share work and communicate with clients. These providers may store or process information outside Pakistan.

Their handling of information is explained in their respective privacy policies.

10. How Long We Keep Information and Account Access

We prepare the agreed work outside your live website, Google Ads account, or Meta Ads account. We share Google Sheets or Google Docs links for your review and approval before uploading or implementing the work.

We request login information or account access only when needed to upload or implement the approved work.

We retain login information only for the time needed to complete the upload, implementation, and related checks. Once these tasks are finished, we delete stored login details and stop using the access. You can then remove our account permissions or change any passwords you shared.

Project documents, approval records, communications, and payment records are separate from login information. We retain these only as needed to deliver the service, provide agreed support, handle refunds, and meet applicable legal obligations.

You may contact hello@2analyst.com to request deletion of your information, subject to any applicable retention requirements.

11. Information Security

We use appropriate safeguards for the information we handle, including secure website connections, access controls, and restricted project access.

No website or storage system can guarantee complete security. If a breach requires notification under applicable law, we will notify the relevant people or authorities as required.

12. Your Privacy Choices and Rights

Depending on applicable law, you may have the right to:

  • Request access to your personal information.
  • Correct inaccurate information.
  • Request deletion.
  • Restrict or object to certain processing.
  • Request a portable copy of eligible information.
  • Withdraw consent.
  • Complain to a relevant data-protection authority.

Contact hello@2analyst.com to make a request. We may need to verify your identity and will respond within the applicable legal timeframe.

Withdrawal of consent does not affect processing lawfully carried out before withdrawal. Some records may need to be retained for legal purposes.

13. Visitors in the EEA, UK, and Switzerland

Where applicable, we process information based on consent, steps needed to enter or perform a contract, legal obligations, or legitimate interests such as responding to enquiries and securing our services.

For users in the European Economic Area, United Kingdom, and Switzerland, we obtain the consent required for cookies or local storage and for collecting, sharing, and using personal information for personalized advertising.

We retain required consent records and provide a way to withdraw consent.

14. Third-Party Services

Our website may link to services such as WhatsApp, Google, Meta, or payment providers.

Those services process information under their own privacy policies. Please review their policies when using them.

15. Children’s Privacy

Our services are intended for business customers and are not directed at children. We do not knowingly collect children’s personal information.

If you believe a child has provided personal information, contact us so we can investigate and take appropriate action.

16. Policy Updates

We may update this policy when our services, tools, or data practices change. The latest version will appear on this page with its updated date.

Where required, we will notify you of significant changes or obtain fresh consent.

17. Contact Us

For privacy questions, marketing opt-outs, or personal-information requests:

Email: hello@2analyst.com
Phone / WhatsApp: +92 335 377 2424
Website: https://2analyst.com